A lean approach to product development is core to our organization. We are constantly launching products or features, getting user feedback, and rapidly iterating to meet their needs. AtmaGo first launched as a way for people to share water prices, but our users told us they wanted to share more information-- and so we completely revamped and relaunched this new version.
Our learning focus is: how best can we evolve our product so that it attracts a dedicated and growing user base. We have already had significant traction, with 44% monthly user growth this year, but ultimately our goal is to reach over 1 billion users, so we are always looking for ways to be more valuable to our users and become a daily source of information for them. Some of the things we are testing include: geotagging, developing newsfeeds by combining external information sources, and contests. We are constantly seeking the perfect combination of an engaging product that scales rapidly and produces impact.
The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.